• 5 Must Use Strategies to Grow your Brand on Social Networks (3/20/2015) - An integral part of your Brands success is reaching current customers and NEW customers through inventive and comprehensive social-media marketing campaigns. Here are some easy-to-do ways to build up your following and your brand. 1. Communicate by Channel. Does ESPN broadcast the same programs as HBO? No.…
  • What the Brand?! How to Alienate Customers with Twitter (3/20/2015) - Backstory: Rewind to 2013 when HomeDepot’s Agency of Record screwed up. Hugely. The Agency of Record thought they would ride the Hashtag trend for #football and #HDgameday. Unfortunately they did so by tweeting out a racist tweet with two young African Americans and…